After being in a Fraternity for three years here at Purdue, I have found that recruitment is the lifeblood of any organization. On top of this, you must truly consider the type of people you wish to communicate to. One must always remember that people do not join organizations, people join people.
The most essential step in persuading or recruiting any person are communication and realizing that different techniques are necessary for different types of people. For example, a student that does not drink alcohol would not be sold on joining a fraternity that prides itself on the crazy parties it throws. Likewise a student that wishes to have functions every night will more than likely not join a dry fraternity house.
A very important aspect is speaking with the parents of the students that wish to have membership in a fraternity. You must know how to effectively and honestly communicate to parents when questions arise, which are typically about the stereotypes that fraternities often recieve. The only thing that people hear about are when accidents happen because people are being irresponsible. Rarely do you hear about how many millions of dollars greek houses raise per year for cancer or how many countless hours of community service greeks participate in. You must make sure that you send the right vibes to the parents, both mentally and physically. All of these different communication types are present in COM 320, which helps alot when speaking and reading peoples actions throughout the recruitment process.
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